Final Project: Research & Mood Board
- ashleyatapattu
- Oct 29, 2017
- 1 min read
Research:
Who are they: Kogi is a food truck that specializes in making Korean Mexican fused foods. Since Kogi is a food truck, they have three trucks that travel to three different areas of Southern California. One of the stops the truck makes is Granada Hills on Fridays.
What is their history: The Kogi food truck got started by Korean American chef, Roy Choi. He started the business in 2008 with two partners, Mark Manguera and his wife, Caroline Shin-Manguera.
Who is their target audience: Kogi’s target audience are people who love Mexican food, Korean food, a combination of both, or on a budget.
How do they want people to feel: They want people to feel satisfied that they had eaten both Mexican food and Korean food in one shot. But, Kogi wants people to feel like it is home made.
How do you think they are perceived: I think that Kogi is perceived in a positive light and they leave customers coming back for more. The way that they get more customers are by their current customers spreading the word and through social media of any location changes. Since 2008, they have gained lots of online presence and appeared in the LA Weekly, Time, Los Angeles Times, and The Hollywood Reporter.
What are their goals (measurable): Their goal is to make and bring healthy food to different communities, provide jobs, and having a welcoming environment for their customers.
What is the call to action: Kogi’s call to action is to get customers to come back for more and to follow them if the location changes.
